Scheduling Projects: A Quick Reference Guide
If your responsibilities include scheduling projects and/or trafficking for advertising, direct mail, broadcast, and other marketing communications, your work life is driven by launch dates, deadlines, and milestones. Some projects may only take a week or two while others might stretch out for months. Planning timetables and monitoring dozens of jobs that are going on simultaneously and are in wildly different stages of development is definitely not a job for the faint of heart.
To help make this task a bit easier to manage, you can download a free reference guide here that provides realistic timeframes for a variety of typical marcom projects. It plots out 10 critical steps within each project, from initiation all the way through production. Obviously each individual project will have factors that can lengthen or shorten certain steps in the process, but this guide should yield a good starting point overall.
