Branding Essentials eBook

Branding isn’t just a marketing industry term—it’s part of popular culture Anything can have a brand nowadays. Celebrities, sports teams, and even political leaders all tout their brands. However, effective branding is more than just a recognizable face or logo. It requires discipline and insight. No matter what is being branded, it’s important to remember […]

Scheduling Projects for Marketing Communications eBook

Scheduling Projects: A Quick Reference Guide If your responsibilities include scheduling projects and/or trafficking for advertising, direct mail, broadcast, and other marketing communications, your work life is driven by launch dates, deadlines, and milestones. Some projects may only take a week or two while others might stretch out for months. Planning timetables and monitoring dozens […]