Lead generation is key to starting the sales process—but how can you leverage content to your advantage to begin a dialogue with prospects?
Prospects and customers are more sophisticated than ever when it comes to marketing communications. They know when they’re being “marketed to” and can instantly access brand, product, or service information online that they trust considerably more than “ad-speak.” Given this, it’s tough to have a lead generation effort that captures the attention of prospects.
What purchasers want today is content that provides real value and guidance for things they care about. And marketers who understand and embrace this shift away from traditional models of marketing communications are the ones who will succeed in gaining more prospects and securing greater customer loyalty.
So how does a marketer develop an effective content-driven lead generation program? It takes more than simply putting up a blog on your website or posting some “how-to” videos occasionally to interest prospects. It involves planning, discipline, and real commitment to providing valuable and relevant information.
A great way to get started is by downloading our free eBook on content marketing for lead generation. You’ll see not only all of the different ways you can develop valuable content to generate leads, but also how to manage a campaign, and move prospects toward becoming customers.