It’s that time of the year again. Time for new school books and supplies, anticipation of classes and teachers, organizing schedules…and thinking about one’s school branding.
Colleges and universities across the country often have mixed feelings about branding. Some see it as an uncomfortable activity that is nevertheless a necessary evil; others welcome it as a vital component in attracting new students and galvanizing support from the school’s community.
However your institution feels about the branding process, there’s one thing that’s true for everyone—it’s not easy. With multiple stakeholders to appease, new learning technologies and modalities to master, shifting market forces, and dwindling budgets, colleges and universities face multiple challenges and distractions in not only maintaining their viability but in gaining a real grasp of what their brand stands for.
The beauty of the branding process is that by taking the time and effort to understand how your key audiences perceive you and what your foundational values, characteristics, and differentiating points are, you’ll discover the truths about your institution that transcend those challenges. In other words, you’ll find the real reasons why your institution is a unique, life-shaping destination regardless of current trends or economic climate.
This ebook can help guide you through proven principles and best practices when it comes to branding your college or university. It’s not a one-size-fits-all solution, but you’ll find valuable insights and tips on how to arrive at a brand that accurately and compellingly reflects what your institution is all about.