Back to School Special: Branding for Higher Education

It’s that time of the year again. Time for new school books and supplies, anticipation of classes and teachers, organizing schedules…and thinking about one’s school branding. Colleges and universities across the country often have mixed feelings about branding. Some see it as an uncomfortable activity that is nevertheless a necessary evil; others welcome it as […]

Branding Essentials eBook

Branding isn’t just a marketing industry term—it’s part of popular culture Anything can have a brand nowadays. Celebrities, sports teams, and even political leaders all tout their brands. However, effective branding is more than just a recognizable face or logo. It requires discipline and insight. No matter what is being branded, it’s important to remember […]