Capitol Technology University renews “Feed Your Geek” campaign with The Design Channel
Washington, DC, June 15, 2016—David Franek, president and chief creative officer of The Design Channel, announced yesterday that Capitol Technology University has tapped the agency to continue its highly successful “Feed Your Geek” admissions marketing campaign for ongoing undergraduate recruitment.
“The ‘Feed Your Geek’ campaign has truly been an effective platform for Capitol since we initially rolled it out in 2012,” said Franek. “The messaging, tone, and look and feel of the campaign continue to resonate with prospective students. At college fairs, ‘Geek’ signage and materials never fail to draw interest from attendees.”
The ongoing campaign will consist of an updated traveling recruitment brochure, a series of mailers, and follow-up emails targeting high school prospects around the country interested in pursuing STEM careers.
About Capitol Technology University
Capitol Technology University is located in Laurel, MD and is the only independent institution of higher education in Maryland solely dedicated to education in engineering, computer science, information technology, and business. Founded in 1927, Capitol offers 13 bachelor’s degrees, three associate degrees, nine undergraduate certificate programs, seven online master’s degrees, and two doctorate degrees.
About The Design Channel
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.