Renowned local non-profit organization looks to refresh marketing tools
Washington, DC, April 18, 2017—David Franek, president and chief creative officer of The Design Channel (TDC) announced today that the United Way of the National Capital Area (UWNCA) has re-enlisted TDC to update the look and feel of several important outreach pieces. Last year, TDC created a new brand look and feel for UWNCA’s “Do More 360” campaign.
“It’s always a pleasure to be involved in UWNCA’s marketing communication efforts to help bring positive change to our communities,” said Franek. “UWNCA is committed to improving financial stability, school graduation rates, and the overall health of individuals who are in need, and we’re ready to provide our support.”
For this assignment, TDC will bring UWNCA’s marketing brochure, impact reports, and various collateral pieces into compliance with United Way Worldwide’s new branding platform for messaging and imaging. This approach will incorporate the brand’s “fight/win” credo and unique photographic contrast presentation, and the assignment will continue through the summer of 2018.
About United Way of the National Capital Area
UNWCA is focused on creating communities where families and individuals have access to better education, good health, financial stability, and safe neighborhoods. It focuses its efforts in eight local regions, including Alexandria, Arlington, District of Columbia, Fairfax/Falls Church, Loudoun County, Montgomery County, Prince George’s County, and Prince William County. UNWCA raises approximately $30 million each year to address the needs of these communities and collaborates with over 660 nonprofit organizations, as well as numerous corporate and community partners.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.