Find your Unique Value Proposition
Do you know what sets your brand apart from your competitors? What benefit do you offer that no one else does? If you don’t know this, you’ll find it tough to be noticed in a crowded marketplace. Whether you’re a start-up or an established enterprise, identifying your Unique Value Proposition should be a priority.
Here’s an exercise that can help you get started. It guides you through the processes of identifying the most important things you offer, understanding what the market wants, and seeing where the overlapping areas lie. Once you’ve gone through this process, it’ll be much clearer to you what your USP may be.