Let’s say you have a place that’s ideal for a specific purpose—a vacation getaway, convention hot spot, weekend day trip, etc. How do you establish a brand or positioning that gets to the heart of your appeal in an engaging and exciting manner? How do you ensure that your outreach meets the emotional and practical needs of potential visitors?
Building a destination brand isn’t drastically different than the process for a typical product or service; however, there are a range of qualities in a locale that need to be thoroughly explored and understood so that they can be conveyed effectively in your marketing approaches and messaging. These can include the values and personality of your location, the emotional and physical benefits received, unique attributes, and others.
To learn more about what goes into creating a captivating and long-lasting destination brand, download our free “Destination Brand Building” eBook.