The Design Channel Named as Agency of Record for HIV Services Organization

PA Thrive Partnership Engages TDC to Develop Stronger Marketing Presence

Washington, DC, January 4, 2024—David Franek, TDC president and chief creative officer, announced today that the firm has been selected by Pennsylvania Western University (PennWest) as its agency of record to enhance the branding and marketing efforts of PA Thrive Partnership, one of the institution’s affiliated organizations. PA Thrive provides treatment and a broad range of services for HIV and AIDS patients in northwest and north-central Pennsylvania.

Franek said, “We’re thrilled that PennWest has brought us on board to help strengthen PA Thrive’s appeal and outreach to communities that need its services. The region that PA Thrive serves has fewer resources to treat and manage HIV than urban and densely populated regions in the state, so PA Thrive is an invaluable asset to area residents. We’re proud to help play a part in the organization’s mission to help HIV patients get the care they need.” TDC and PennWest have agreed on a two-year contract.

Among the first projects that TDC will handle will be creating a more dynamic look-and-feel for PA Thrive’s branding. This will be applied to a wide array of assets, including the organization’s website, digital display advertising, social media, collateral materials, and more. In addition TDC will work with PA Thrive to expand content on its website and elsewhere to highlight new services, provide education on HIV and STI (sexually transmitted infection) care and treatment, and create more seamless pathways for patients to access PA Thrive services and support.

Preliminary work has already been initiated on the website’s organization and navigation, and the site is scheduled to launch in mid-to-late February.

About Pennsylvania Western University

PennWest is a public university in Pennsylvania that operates three campuses in the boroughs of California, Clarion, and Edinboro. It is part of the Pennsylvania State System of Higher Education and was formed in 2022 through the merger of the California University of Pennsylvania, the Clarion University of Pennsylvania, and the Edinboro University of Pennsylvania. It enrolls 11,305 students and offers undergraduate and graduate programs in education, arts, humanities, science, technology, business, health sciences, and more.

About PA Thrive Partnership

PA Thrive Partnership provides HIV care, treatment, and resources to 13 counties in northwest Pennsylvania and 12 counties in the north-central region. It was founded in 1991 as the Northwest Pennsylvania Rural AIDS Alliance and was rebranded as PA Thrive Partnership in 2022. Its services include free and confidential HIV, Hepatitis C, and STI testing at its walk-in clinics in Clarion, Erie, Jefferson, Venango, Warren, Crawford, and Lawrence counties. PA Thrive also provides medical case management, high-impact prevention, mental health, pharmacy, housing assistance, and many other wraparound services.

About The Design Channel

With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.