American College of Emergency Physicians taps TDC for new product launch branding and marketing
Washington, DC, January 21, 2021—TDC President and Chief Creative Officer David Franek announced today that the American College of Emergency Physicians (ACEP) has selected the agency to develop a wide range of communications and strategies for its rollout of new exam preparation products for emergency medicine (EM) residents and EM physicians. These products will target EM residency program directors as well as EM physicians preparing for recertification by the American Board of Emergency Medicine (ABEM).
“We are thrilled to be in a position to impact emergency medicine education and certification,” said Franek. “Everyone understands just how critically important EM physicians are to our lives, and we’re excited to help an organization like ACEP that advances the standards of emergency medicine for the benefit of all.”
ACEP is re-engineering its long-respected PEER physician
recertification test prep product to now prepare EM residents for in-training
and initial certification exams through a product called PEER Prep for
Residencies. It is also modifying the PEER platform to align with the ABEM
recertification exam MyEmCert (formerly known as ConCert) that is scheduled to
take effect in 2022 with a new product tentatively named EM Modules.
The scope of work TDC will be responsible for will include discovery/research via focus groups and interviews with ACEP’s internal stakeholders, residency program directors, and practicing EM physicians; development of branding assets and initial marketing campaigns for PEER Prep and EM Modules; recommendations on pricing and trial usage; website content; social media and online messaging; and various collateral materials. The engagement with ACEP will continue throughout 2021 and potentially through early 2022.
The American College of Emergency Physicians serves to unite and amplify the voices, needs, and impact of emergency care physicians worldwide. It was founded in 1968 to educate and train physicians in emergency medicine and improve the overall quality of emergency care in hospitals across the country. Today it represents more than 38,000 emergency physicians, emergency medicine residents, and medical students, and is headquartered in Irving, Texas with an office in Washington, DC.
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