TDC Selected Again for Medical Association Annual Report Assignment

Society of Interventional Radiology continues project engagement with agency

Washington, DC, December 11, 2020—TDC president and chief creative officer David Franek announced today that the Society of Interventional Radiology (SIR) has selected the agency to once again design the association’s annual report. TDC designed SIR’s 2019 annual report and will provide similar services for the 2020 version, including light copy and editing support.

“We’re pleased to continue helping SIR showcase its accomplishments,” said Franek. “While this past year has delivered unprecedented challenges to the medical community, SIR has still been able to attain a number of remarkable achievements. We look forward to highlighting these and conveying the significant impact SIR has made among its audiences and in the medical field.”

The annual report will focus on SIR activities, initiatives, and product launches in 2019–2020 and will be aimed at SIR’s membership body of interventional radiology physicians, research scientists, residents, clinical associates, and corporate supporters. It is tentatively scheduled to deliver in March 2021 and will be available exclusively in a digital format.

In addition to the annual report assignments, TDC has worked with SIR on several major marketing campaigns. These include SIR’s Residency Essentials product launch, VIRTEX registry launch, and ongoing work for the 2021 annual meeting event and rebrand of SIR’s entire education portfolio.

About the Society of Interventional Radiology

Founded in 1973, the Society of Interventional Radiology is a nonprofit, professional medical society based in Fairfax, Va. that represents more than 8,000 practicing interventional radiology physicians, trainees, medical students, scientists and clinical associates. SIR’s members work in a variety of settings and at different professional levels—from medical students and residents to university faculty and private practice physicians. The society’s core purpose and mission is to work with its members to deliver patient-centered care and improve lives through image-guided therapy.

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