NRTC enlists TDC to apply new brand look and feel and messaging to event materials and collateral
Washington, DC, June 30, 2016—David Franek, president and chief creative officer of The Design Channel (TDC), announced today that the National Rural Telecommunications Cooperative (NRTC) will continue its longstanding relationship with TDC through several projects over the next few months. TDC will be developing various trade show pieces and collateral materials that reflect NRTC’s new brand platform.
“We’re pleased that NRTC continues to look to us to help ensure that its brand expression is effectively conveyed through its communications,” said Franek. “Its new brand approach has graphic elements that help creative executions quickly attract attention, and messaging that places more emphasis on NRTC’s role as a technology solutions partner than in previous efforts.”
TDC will initially develop tabletop and banner-up displays that feature NRTC’s utility and telecommunications solutions for upcoming trade shows this summer. Following those, TDC will create a corporate brochure, a solutions line card, and a series of one-sheets showcasing NRTC’s full array of solutions. Furthermore, NRTC will be looking to involve TDC in the development of more marketing assets reflecting NRTC’s new branding in the near future.
The National Rural Telecommunications Cooperative (NRTC) represents the technology interests of more than 1,500 rural utilities and affiliates in 48 states. It provides access to products and services developed specifically to meet the needs of rural utilities and their customers. These include Smart Grid technologies, advanced metering infrastructure, wireless technologies, power quality products, long distance programs, mobile phone service, IP backbone services and video programming rights for cable and IPTV providers. More information can be found at nrtc.coop.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.