Agency tapped to develop key marketing communications tools for CASE
Washington, DC, November 3, 2016—David Franek, president and chief creative officer of The Design Channel (TDC), announced today that the agency has been selected by The Council for Advancement and Support of Education (CASE) to create marketing and communications support materials for its Corporate Partners program.
“We’re pleased to be working with CASE again,” said Franek. “We always enjoy our assignments with education-focused clients, and CASE is one of the most important organizations today in the world of educational advancement. We look forward to expanding the presence of CASE within the corporate community and attracting more attention to the opportunities offered through the Corporate Partners program.”
The program seeks to enhance corporate engagement and sponsorship with its member institutions. These engagements include advertising programs, conference sponsorships and exhibitions, speaking opportunities, and more. The microsite and brochure to be developed by TDC will help provide a more dynamic and appealing platform for the Corporate Partners program to communicate its benefits to prospective organizations. The initial deliverables are a microsite, program brochure, and an online response vehicle to learn more about the program.
The Council for Advancement and Support of Education (CASE) is a nonprofit association specializing in serving professionals in educational advancement. Its services encompass supporting alumni relations, communications, marketing, and development efforts of educational institutions that include universities and independent or private schools. Headquartered in Washington, D.C., CASE was founded in 1974 as the result of a merger between the American Alumni Council and the American College Public Relations Association. It is one of the largest international associations of education institutions, serving nearly 3,400 universities, colleges, schools, and related organizations in 61 countries.
CASE offers a variety of products and services such as conferences, webinars, books and training materials; in addition, the association publishes CURRENTS magazine. It also engages in government relations, monitoring legislation and advocating the views and needs of its members, and also maintains professional standards and a code of ethics for the profession.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.