Association looks to broaden visual presentation and messaging in 2021 annual report
Washington, DC, December 15, 2021—TDC president and chief creative officer David Franek announced today that the Society of Interventional Radiology (SIR) has selected the agency to design the organization’s 2021 annual report. This will be the third consecutive year that SIR has enlisted TDC for the assignment.
“We always enjoy the challenge of developing a design look-and-feel for SIR’s annual report that departs from traditional annual report presentations,” said Franek. “We appreciate the creative latitude that SIR provides us—it motivates us to showcase SIR’s narrative for the past year in the most engaging and inviting way possible.”
“Momentum Matters” will be the high-level theme for the annual report and, in contrast to previous years’ editions, will organize content by broad imagery and messaging motifs rather than by traditional categorizations of research advancements, membership activities, advocacy efforts, and product launches employed previously. It is scheduled to deliver in March 2022 exclusively in a digital format.
About the Society of Interventional Radiology
Founded in 1973, the Society of Interventional Radiology is a nonprofit, professional medical society based in Fairfax, Va. that represents more than 8,000 practicing interventional radiology physicians, trainees, medical students, scientists and clinical associates. SIR’s members work in a variety of settings and at different professional levels—from medical students and residents to university faculty and private practice physicians. The society’s core purpose and mission is to work with its members to deliver patient-centered care and improve lives through image-guided therapy.
About The Design Channel
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