Rosslyn BID Looks to The Design Channel for Assets to Tell Its Story

Arlington group seeks tools to help attract business and development to urban community

Washington, DC, June 1, 2016—David Franek, president and chief creative officer of The Design Channel, announced today that the agency will be working with Rosslyn Business Improvement District (Rosslyn BID) of Arlington, Virginia to develop marketing materials. These will include a PowerPoint presentation outlining the capabilities of the organization and the attractions of Rosslyn, and two versions of a branded flyer/‘hotcard’ promoting the Rosslyn BID website.

“Rosslyn is a vibrant, exciting part of Arlington that has a lot to offer businesses and those seeking social and cultural experiences,” said Franek. “We’re looking forward to creating tools that can help Rosslyn BID spread the word about the community.”

Concepting for the work has already begun and will be generally based on the organization’s current Look Book. Final materials are scheduled to be completed by June 30th, the end of Rosslyn BID’s fiscal year.

About Rosslyn Business Improvement District

Rosslyn BID seeks to enhance the Rosslyn, Virginia community’s appeal to commercial and entrepreneurial ventures and support investment and growth in the area. Throughout out the year, the organization showcases and actively supports Rosslyn’s bold cultural influences, modern urban design, unique access to D.C., and attractive business environment. More information can be found at

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel ( provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.

David Franek