Organization Dedicated to Fighting Hunger in Virginia Enlists Channel Team

Virginia Food Access Network looks to revamp website to introduce new identity and improve participant engagement

Washington, DC, July 2, 2018—It was announced today by David Franek, chief creative officer of the Channel team, that the Virginia Food Access Network (VFAN) has hired Channel to redesign its website. The organization is transitioning to a new identity as FeedVA and will incorporate new brand elements, and a more streamlined and accessible approach to content presentation, into the design of the site.

Franek said, “We’re excited to have the opportunity to help play a part in fighting childhood hunger in our region. VFAN is a much-needed resource for connecting organizations and individuals to work in coordinated efforts to solve hunger in communities throughout Virginia, and we look forward to making its main hub of information and partner engagement a more effective asset.”

Channel will initially redesign a landing page on the site dedicated to attracting participants for VFAN’s “Feed VA Day of Action” on September 13, 2018, with the goals of raising awareness of organizations working to increase community food access as well as inviting Virginians to participate in volunteer opportunities across the state. Following the launch of the FeedVA Day of Action landing page in late July, Channel will design a new main website with a fresh look and feel, and enhanced content and navigation, that will launch the last week in August.

About VFAN

The Commonwealth’s Council on Bridging the Nutritional Divide created the Virginia Food Access Network in 2017 to accelerate efforts, connect partners, and share resources to address child hunger and food insecurity in Virginia. The goals of the network are to 1) increase access to data and promote data sharing between organizations detailing state trends in childhood hunger, food access, and health; 2) create a communications network for partners to engage each other in efforts to strengthen local and regional capacity to address child hunger in Virginia; and 3) provide a clearinghouse for sharing best practices and strategies to increase access to healthy foods, fight hunger, and promote Virginia agriculture.

To achieve these objectives, VFAN implements GIS mapping data that connects over 32 datasets from state agencies and federal resources; the VA Food Community, a platform for organizations to find partners working in the same area; and various resources to help organizations launch efforts to fight hunger in their area.

About Channel

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, the Channel team provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media. For more information, visit or call 301-951-5195.