Medical Association Extends Relationship for New Assignment

Society of Interventional Radiology looks to TDC to create brand strategy and marketing campaign for clinical data registry

Washington, DC, May 11, 2020—David Franek, president and chief creative officer of The Design Channel (TDC), announced today that the Society of Interventional Radiology (SIR) has extended its engagement with the agency to develop a branding strategy and marketing campaign for a new clinical data registry. The registry will serve as a respository for clinical data relevant to the practice of interventional radiology (IR) in the U.S. in order to improve care quality and effectiveness, advance research, and support higher reimbursement for practices.

“We’ve had a wonderful relationship with SIR to date with regard to recent work we’ve partnered on,” said Franek. “Building brand assets and a campaign to grow awareness of this registry will be an exciting endeavor that we anticipate will increase the knowledge and expertise of IR practices in all environments and eventually enhance patient outcomes across the country.”

TDC will conduct a brief discovery phase that will include dialogue with SIR management and stakeholders, the registry development vendor, and an IR physician. Following this effort will be a synthesis of the takeaways, which will inform messaging, tactics, a visual look-and-feel, a logo, and a tagline for the registry, which is scheduled for rollout in late summer this year.
Prior to this assignment, TDC developed a multi-channel branding and marketing campaign for SIR around Residency Essentials, a comprehensive online curriculum and education platform for IR residents. Most recently, TDC designed SIR’s 2019 annual report.

About the Society of Interventional Radiology

Founded in 1973, the Society of Interventional Radiology is a nonprofit, professional medical society based in Fairfax, Va. that represents more than 8,000 practicing interventional radiology physicians, trainees, medical students, scientists and clinical associates. SIR’s members work in a variety of settings and at different professional levels—from medical students and residents to university faculty and private practice physicians. The society’s core purpose and mission is to work with its members to deliver patient-centered care and improve lives through image-guided therapy.

About The Design Channel

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel provides a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.