National Agency Partnership Expands The Design Channel’s Hispanic Marketing Capacity

SMG Las Vegas provides Spanish-language outreach and messaging expertise to TDC’s programs

Washington, DC, August 22, 2023—David Franek, president and chief creative officer of The Design Channel—the Washington DC office of the national Stryker-Munley Group (SMG) agency—is delighted to announce strengthened Hispanic marketing capabilities through collaboration with SMG Las Vegas.

“By partnering with SMG’s Las Vegas office, we are excited to grow our ability to reach and engage Hispanic communities through memorable and authentic approaches, “says Franek. “Their deep understanding of Hispanic segmentation and cultural touchstones, combined with our branding and marketing knowledge, will enable us to deliver campaigns that resonate with audiences and help clients reach their strategic goals.”

SMG Las Vegas specializes in client development within Hispanic markets, utilizing data analysis, strategic planning, and messaging for promotions, public relations, community outreach, and organic and paid social media marketing. The office also offers services such as voiceover casting, audio production, animation and motion graphics, sound design, and digital audio programming.

Jessica Tabares, president of SMG Las Vegas, is fluent in English, Spanish, French, and Portuguese, making her an influential figure in multi-cultural marketing. She and her team have an extensive record of success, including receiving an award from McDonald’s Corporation for a best local Hispanic marketing campaign.

About The Design Channel
The Design Channel serves as the Washington DC office of Stryker-Munley Group and offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.

About SMG Las Vegas
SMG Las Vegas offers a wide range of services and expertise focused on the Hispanic market. With capabilities including data analysis, strategic planning, and production services, SMG Las Vegas creates high-impact cross-cultural promotions, target profiling, public relations, community outreach, and social media marketing.

About Stryker-Munley Group
The Stryker-Munley Group connects marketing providers across the country to introduce a new model of expertise, bringing together professionals with extensive backgrounds in public relations, marketing, and advertising. With a reputation for outstanding work over more than 20 years, SMG delivers results-driven communications programs for clients who seek expert communications direction and execution.