Morehouse Healthcare

Since 2012, TDC has helped Morehouse Healthcare, one of the largest physician groups in Georgia, establish a new brand and positioning, attract a wider range of patients, and build greater awareness of its service lines. From developing a new name for the organization (formerly known as Morehouse Medical Associates) to creating a more appealing and memorable brand look and feel for a wide range of digital and print marketing assets, we have collaborated with Morehouse Healthcare on numerous assignments over the years.

Over the past year, we worked with Morehouse Healthcare on an extensive marketing campaign that highlighted several critical service areas, especially for its core patient populations—women’s health, weight-loss surgery, and cancer care. Our campaign included search engine marketing, banner ads, social media messaging, email marketing, direct mail, and content marketing via blog. Results from the campaign had a highly positive response and a continuation of the success Morehouse Healthcare has realized during our marketing partnership.