Morehouse Medical Associates (MMA), one of the largest physician groups in Georgia and staffed by clinical faculty of Morehouse School of Medicine, knew that its branding communications needed a major renovation in order to attract a wider range of patients. As a result, it chose The Design Channel to help it create a more effective brand platform that could also work separately from the medical school.
After conducting in-depth interviews and competitive brand analysis, The Design Channel developed a fresh look and feel for the medical group’s website and collateral materials. In addition, the group adopted our recommendation for a new name (“Morehouse Healthcare”) that better reflected its influence and expertise. Additional assignments slated to carry the new brand presentation are underway.