Since 2012, TDC has helped Morehouse Healthcare, one of the largest physician groups in Georgia, establish a new brand and positioning, attract a wider range of patients, and build greater awareness of its service lines. From developing a new name for the organization (formerly known as Morehouse Medical Associates) to creating a more appealing and memorable brand look and feel for a wide range of digital and print marketing assets, we have collaborated with Morehouse Healthcare on numerous assignments over the years.
Recently, we worked with Morehouse Healthcare on a digital marketing campaign that highlighted several critical service areas, especially for its core patient populations—women’s health, weight-loss surgery, and cancer care. Our campaign included search engine marketing, banner ads, social media messaging, and content marketing via blog. Early results from the campaign showed a highly positive response and a continuation of the success Morehouse Healthcare has realized during our marketing partnership.