Agency to develop and implement plan to promote specialty areas
Washington, DC, August 30, 2017—David Franek, president and chief creative officer of The Design Channel, announced today that Morehouse Healthcare of Atlanta, GA will be working with TDC to establish a digital marketing campaign to promote the health system’s services in Women’s Health, Cancer, and Obesity Care and Management. The campaign is slated to run for six months, beginning in late September.
“We’re pleased to be partnering with Morehouse Healthcare again,” said Franek. “It’s an honor to be working with a healthcare brand as renowned as Morehouse’s, and we welcome this opportunity to expand awareness of these critical service divisions.”
The assignment will focus on online channels and include a pay-per-click campaign, banner advertising, an E-newsletter, and content marketing. Included in the content marketing effort will be a bi-monthly blog that showcases new treatments, best practices, patient success stories, community events, physician profiles, and other information related to the three highlighted service areas. TDC will provide coordination for social media associated with these service areas as well.
Since 2012, TDC has engaged with Morehouse Healthcare for a variety of assignments. These include establishing a new name for the practice (previously known as Morehouse Medical Associates), a new brand look and feel for its marketing materials, a new tagline (“Compassionate Care. Innovative Medicine.”), a variety of brochures, and an outdoor campaign.
About Morehouse Healthcare
Morehouse Healthcare was founded in 1985 in Atlanta, GA and offers primary and specialized care in more than 20 fields. It is the clinical arm of the Morehouse School of Medicine and has active partnerships and affiliations with hospitals in the metro Atlanta area and throughout Georgia. It has been long been recognized as a leading provider of high quality, affordable medical services to traditionally underserved populations.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.