Plans in place for extending programs for 2019–2020
Washington, DC, July 11, 2019—David Franek, TDC president and chief creative officer, announced today that Morehouse Healthcare of Atlanta, GA has agreed to continue working with TDC to expand awareness and use of its clinical services through July 2020.
“We are always thrilled to extend our relationship with Morehouse Healthcare,” said Franek. “After the success we’ve seen from our partnership this past year, we’re eager to see if we can match or top it going forward.”
The digital marketing campaign developed and implemented by TDC for Morehouse Healthcare, which ran from July 2018 through June 2019, resulted in significant levels of prospect and patient engagement through various online channels. The SEM campaign delivered 7,506 visits to Morehouse Healthcare’s website and yielded 638 connected calls to the practice. Other notable metrics include banner advertising that led to 1,538 website visits and eblasts that saw 1,499 unique opens. Most importantly, Morehouse Healthcare received 9,622 new patients during TDC’s campaign.
A July 9th planning meeting between Ronna Charles, Director of Marketing and Communication for Morehouse School of Medicine, and the TDC team yielded a blueprint for the upcoming year’s campaign. It will include a monthly blog covering a wide range of health issues, a direct mail and e-blast campaign, as well as a quarterly e-newsletter.
About Morehouse Healthcare
Morehouse Healthcare was founded in 1985 in Atlanta, GA and offers primary and specialized care in more than 20 fields. It is the clinical arm of the Morehouse School of Medicine and has active partnerships and affiliations with hospitals in the metro Atlanta area and throughout Georgia. It has long been recognized as a leading provider of high quality, affordable medical services to traditionally underserved populations.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.