Morehouse Healthcare Increases Assignments with TDC

Practice looks to enhance visibility of doctors and attract new pediatrics patients

Washington, DC, May 31, 2018—President and Chief Creative Officer David Franek of The Design Channel (TDC) announced today that the firm is continuing its ongoing relationship with Morehouse Healthcare of Atlanta, GA through the development of two new marketing campaigns. One of the campaigns will be aimed at highlighting individual Morehouse Healthcare physicians across multiple specialties to grow their individual patient bases while another campaign will focus on attracting new patients to the pediatrics department.

“We’ve been working with Morehouse Healthcare for nearly six years and we always look forward to our next assignment with them.” said Franek. “The practice has recently had an influx of new physicians and we’re eager to help the community be more aware of the expertise they bring, as well as to highlight the outstanding pediatrics services at Morehouse Healthcare.”

The physician campaign will include a series of individual cards with a physician profile highlighting his or her specialty, research interests, medical training, affiliations, and more. Banner ads and homepage box links featuring individual physicians will also be developed for the campaign.

The pediatrics campaign will be comprised of a wide range of deliverables. A refreshed brochure, print ads, a landing page, homepage links, refrigerator magnets, posters, exam room monitor graphics, and social media review cards will be developed to promote Morehouse Healthcare pediatrics and encourage patients to spread word of their positive experiences.

About Morehouse Healthcare

Morehouse Healthcare was founded in 1985 in Atlanta, GA and offers primary and specialized care in more than 20 fields. It is the clinical arm of the Morehouse School of Medicine and has active partnerships and affiliations with hospitals in the metro Atlanta area and throughout Georgia. It has been long been recognized as a leading provider of high quality, affordable medical services to traditionally underserved populations.

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel ( provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.