Clinical practice arm of Morehouse School of Medicine looks to significantly expand awareness of services
Washington, DC, July 12, 2018—David Franek, president and chief creative officer of The Design Channel (TDC), announced today that Morehouse Healthcare of Atlanta, GA will be partnering with TDC for a comprehensive range of marketing communications assignments spanning July 2018 through June 2019. While TDC has developed a number of individual branding and marketing solutions for Morehouse Healthcare since 2012, this engagement will cover a wider scope of services, specialties, programs, and physician awareness efforts than ever before.
“We’ve had a wonderful relationship with Morehouse Healthcare over the years, and we couldn’t be more pleased to continue building its brand further,” said Franek. “There are some great opportunities to expand its digital and social media marketing footprint and explore new avenues in women’s health, telemedicine, and many other areas. We can’t wait to get started.”
TDC will begin strategy planning this month with Ronna Charles, Director of Marketing and Communications/Clinical Affairs at Morehouse School of Medicine. The scope of projects and campaigns to be discussed will include search engine marketing (SEM) campaigns, online retargeting banner ads, social media oversight, content marketing, promotion of seven specialty services, alignment of announcements with national health observances, eblasts and enewsletters, direct mail, recruitment efforts, and telemedicine opportunities.
About Morehouse Healthcare
Morehouse Healthcare was founded in 1985 in Atlanta, GA and offers primary and specialized care in more than 20 fields. It is the clinical arm of the Morehouse School of Medicine and has active partnerships and affiliations with hospitals in the metro Atlanta area and throughout Georgia. It has long been recognized as a leading provider of high quality, affordable medical services to traditionally underserved populations.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media. For more information, visit thedesignchannel.com or call 301-951-9195.