Managing Creativity eBook

Creative team management

Regardless of their job titles, your creative team members form the engine of your marketing organization. They generate the ideas and tools that make your organization stand out and help lay the groundwork for advancing your competitive position. As such, it’s important to know how to get the most out of their capabilities and manage the dynamics involved in the creative process.

In order to do this, leaders need to have a greater understanding of:

  • Roles within and outside the creative team
  • Day-to-day tasks
  • The value of making lists
  • Being empathetic
  • Growing the team
  • Client expectations
  • Helping people stay connected
  • How to provide and accept feedback
  • Conducting meetings
  • Active listening

This eBook provides simple yet valuable tips for these and other critical aspects of working with and maximizing the productivity of creative teams. Download it today.