Leading Regional Medical Center Taps TDC for Physician Resource Publication

Sentara Northern Virginia Medical Center seeks marketing and referral asset with directory 

Washington, DC, November 5, 2019—TDC president and chief creative officer David Franek announced today that Sentara Northern Virginia Medical Center (SNVMC) has enlisted The Design Channel (TDC) to design a comprehensive physician directory. The directory will include brief physician profiles with specialty/practice/contact information as well as summaries of SNVMC’s service lines, a listing of non-medical staff, and area locations.

“This publication will serve as valuable referral tool for physicians outside of the Sentara network who need specialists to address specific clinical needs,” said Franek. “We look forward to developing an appealing, well-organized, and user-friendly piece that will help attract more visibility to SNVMC physicians and services.”

TDC will work closely with Helen Linton, SNVMC Director of Business & Brand Engagement, to source photography, edit content, create a design look-and-feel that aligns with Sentara’s brand standards, and coordinate print production. The directory is scheduled to be finalized and printed by the end of January 2020.

About Sentara Healthcare

Sentara Healthcare is a not-for-profit healthcare organization that is based in Norfolk, Va. and offers services in Virginia and North Carolina. Founded in 1972, Sentara today operates 12 hospitals, 10 nursing centers, four medical groups, and three assisted living facilities, and has a medical staff comprising 3,800-plus care providers. For more than a decade, Modern Healthcaremagazine has ranked Sentara Healthcare as one of the nation’s top integrated healthcare systems. In addition, Sentara was the first healthcare system in the nation to develop the eICU, a remote monitoring system for intensive care.

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channelprovides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.