TDC to continue successful online marketing program for Washington Orthopaedics and Sports Medicine
Washington, DC, April 17, 2016—David Franek, president and chief creative officer of The Design Channel (TDC), announced today that Washington Orthopaedics and Sports Medicine (WOSM) has agreed to renew its marketing relationship with the agency. After completing a highly successful five-month online pilot program earlier this year, TDC and WOSM will extend the program through February 2017.
“Both WOSM and TDC were very pleased with the results of the initial effort,” said Franek. “We’re excited to be able to maintain momentum over the rest of 2016 and into 2017. WOSM offers unmatched orthopaedic care and physical therapy services, and we are delighted to continue to work in partnership with the practice to attract new patients.”
From October 2015 through March 2016, TDC implemented a digital marketing campaign comprised of search engine marketing (SEM), content marketing, social media, and search engine optimization. The centerpiece of the content marketing was a weekly blog that featured posts on a wide range of orthopaedic topics as well as videos of WOSM physicians, patient success stories, and articles and videos highlighting the practice’s physical therapy professionals and expertise.
The campaign helped spur over 3,600 visits to the WOSM website, 265 calls to WOSM, 949 blog views, 203 Facebook “Likes,” and 6,078 Twitter impressions. Ultimately it resulted in attracting 23 confirmed new patients for WOSM.
The forthcoming campaign will continue to present content covering a multitude of orthopaedic treatments, surgical matters, and trends, and will also expand discussion of physical therapy issues and injury prevention techniques.
About Washington Orthopaedics and Sports Medicine
Based in Washington, DC and Chevy Chase, MD, WOSM has provided world-class orthopaedic care for over 35 years. Its 11 board-certified and fellowship-trained physicians, and staff of physician and medical assistants, offer treatment and care for elbow, foot & ankle, hand & wrist, hip, knee, joint replacement, shoulder, and spine conditions, as well as specialized sports medicine rehabilitation and therapy services at three SMARTherapy facilities. Several WOSM doctors have served as team physicians, medical officers, and consultants for major league Washington professional sports teams. In addition, WOSM orthopaedists have been included on Washingtonian Magazine’s Top Doctors list for more than 20 years.
About TDC
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital and content marketing, and broadcast and interactive media.
Contact:
David Franek
301-951-9195