Johns Hopkins

Johns Hopkins Bloomberg School of Public Health

The Johns Hopkins Bloomberg School of Public Health is the largest, oldest and most academically acclaimed School of Public Health in the world. Its reach extends globally through nine academic disciplines and over 45 centers and institutes.

The Design Channel developed a multi-phased branding campaign for the school. Once the positioning was established, we created a new logo, a compelling tagline, a comprehensive set of brand guidelines for various collateral templates, an informational brochure, and signage. Our identity standards guide was developed as a printed manual and an Intranet site to ensure consistency of the new brand in all its uses. The identity and branding campaign was recognized with a prestigious CASE award.