Independent School Extends TDC Relationship for Website Redevelopment

Lowell School revamping website for better user experience and brand impact

Washington, DC, March 9, 2017—It was announced today by David Franek, president and chief creative officer of The Design Channel (TDC) that Lowell School, a PreK to 8th grade independent school in northwest Washington, D.C., has tapped the firm to redevelop its website. TDC had previously created a suite of branding assets based on a comprehensive brand discovery and assessment program it conducted for Lowell School in 2016. This new assignment will further integrate branding elements into the site, improve navigation, and streamline content and ensure that it conveys key brand messaging.

“We’re pleased to have the opportunity to apply the branding tools we created last year to the development of a more impactful and engaging website for Lowell,” said Franek. “There are a number of opportunities to make the site an even more powerful marketing tool for the school and we’re looking forward to helping Lowell take advantage of them.”

TDC will review Google analytics to identify website visitor habits, assess existing website content, and develop a reconfigured site plan based on the findings. TDC will also identify top-level pages that provide additional opportunities to reflect the brand message platform it created last year as well as determine areas that require new messaging or can be eliminated. Furthermore, TDC will incorporate new sections to the site, including pages highlighting Lowell’s popular aquatics program and summer camp.

Work on the project is already underway and is expected to conclude in mid-June this year.

About Lowell School

Founded in 1965, Lowell School is an independent school in the Colonial Village neighborhood of Washington D.C. that serves children age 2½ through 8th grade. The school promotes collaborative learning with an emphasis on conceptual understanding and creative, critical, and analytical thinking. Lowell’s progressive approach is rooted in the educational philosophy of Haim Ginott, a prominent 20th century child psychologist and educator, which emphasized equity between students and teachers, and honors individuality.

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel ( provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.