Georgetown University

Georgetown University’s McDonough School of Business offers one of the country’s most highly regarded programs in business education and leadership. As a result, it looked to The Design Channel to redesign its general brochure and Executive Education materials in a manner that reflected its stature.

Our work on the brochure resulted in a sophisticated look and feel that featured individual testimonies while framing much of the content with a timeline that highlighted milestones in the history of the university and School of Business. The Executive Education package, employing elements echoing the same quiet confidence of the general brochure, presenting course summaries in loose page inserts with a distinctive earth-tone color palette.