Gastroenterology Group Looks to Build Unified Market Presence with TDC

Advanced Digestive Care seeking to bring new practice divisions under one brand

Washington, DC, April 8, 2017—TDC’s creative director Rachel Deutsch confirmed today that the firm will be working with Advanced Digestive Care (ADC), a newly formed gastroenterology practice network comprised of 19 northern Virginia practice divisions, to develop an array of branding and internal communications assets and enhance ADC’s overall market presence.

Deutsch said, “This new partnership represents the largest gastroenterology practice entity in all of northern Virginia. There is a tremendous need for each partner office within ADC to share in a brand platform that conveys its presence within the network. As such, we’re excited to play a major role in supporting one of the most significant medical practices in the region.”

The beginning scope of work involved in this assignment includes advancing the development of ADC’s main website and providing ongoing maintenance.

TDC has extensive experience in meeting the branding and marketing communications needs for medical practices and health care organizations. Past and current clients include Washington Orthopaedics & Sports Medicine, Johns Hopkins Medicine, Morehouse Healthcare, Patient First, Children’s National Medical Center, and others.

About Advanced Digestive Care

ADC brings together 19 leading gastroenterology practices in Fairfax, Arlington, Prince William, Fauquier, Stafford, and Spotsylvania counties. More than 50 physicians providing today’s most advanced digestive health care are part of ADC, with many listed in Washingtonian and Northern Virginia magazines as some of the area’s top-rated specialists. Dr. Scott Choi of Gastroenterology Associates, which serves the Gainesville, Manassas, and Warrenton communities, serves as ADC president.

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel (www.thedesignchannel.com) provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.