Frederick County Health Department Expands Communications to Medicaid Prospects

TDC to develop campaign aimed at building awareness of medical assistance eligibility

Washington, DC, May 23, 2018—It was announced today by David Franek, chief creative officer of the Channel team, that the Frederick County (MD) Health Department has assigned the agency to create a campaign that lets more income-qualifying residents of Frederick County know that they may be eligible for medical assistance. This campaign will be an extension of a previous campaign in which TDC developed communications to help already-eligible aid recipients better understand and access the services and programs available to them.

“This campaign is a much-needed effort to ensure that as many Frederick-area residents as possible know that they may already qualify for medical coverage,” said Franek. “Families and individuals with moderate incomes will gain significant peace of mind for their households and children when they know that assistance for their health care needs is readily available.”

The campaign will consist of print ads, online banner ads, radio spots, and social media messaging and will run from mid-May through the end of June.

About the Frederick County Health Department

The Frederick County Health Department is committed to improving the health and well-being of Frederick County, Maryland residents through programs to prevent disease and illness, promote wellness and safety, and safeguard public health. The department offers resources and services to support the overall wellbeing of residents and to address substance abuse, mental health, recovery support, and smoking and tobacco cessation.

About the Channel team

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, the Channel team provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.