Frederick County Health Department — A Way Forward Together Campaign

In addition to the grave health threats caused by COVID-19, communities across the nation were experiencing an accompanying rise in mental health stress from the virus. The Frederick County (MD) Health Department was seeing this problem build momentum in its neighborhoods and reached out to TDC for help to address it as quickly as possible.

We developed a PSA campaign that highlighted early warning signs of depression, alcohol and drug abuse, trauma, and suicidal behavior linked to COVID-19 stress and directed those in need to resources offering solutions and guidance. Our “A Way Forward Together” campaign gave the County a comprehensive platform for building awareness of available help that included a website, TV and radio spots, billboards, banner ads, social media, print ads, transit ads, and various collateral materials as well.