Design Thinking

The Art of Problem-Solving

When most people hear the term “design thinking,” they often regard it as a process pertaining only to artistic pursuits. However, design thinking is actually an approach to problem-solving that has been practiced for millennia in a wide range of applications and arenas. In short, it’s a formalized way of applying creative design processes that emphasize the user experience to find solutions to business problems.

The six main components of the design thinking framework are 1) Empathize, 2) Define, 3) Ideate, 4) Prototype, 5) Test, and 6) Implement. To learn more about how to facilitate and advance these elements in your organization to address branding and communications challenges, download our free ebook, “Design Thinking: An Approach to Building Stronger Brand Ideas.”