County Health Department Extends Engagement with Channel

Frederick County (MD) Behavioral Health Services division looks to expand messaging

Washington, DC, January 3, 2016—David Franek, president and chief creative officer of the Channel team, announced today that the Behavioral Health Services division of the Frederick County (MD) Health Department has selected the agency to extend its opioid misuse prevention campaign and develop a new campaign aimed at reducing underage and young adult binge drinking. The Channel team created the “Take Back My Life” campaign in 2015 to help the county address rapidly growing rates of opioid addiction among residents.

Franek said, “We’re extremely pleased to continue working with the Frederick County Health Department (FCHD). It is taking an active role in fighting serious public health issues in its community and we want to be a partner in that effort in any way possible.”

Agency personnel and FCHD representatives will meet January 12th at the Frederick County Health offices to discuss campaign strategies and tactics. The opioid misuse campaign will focus on social media channels and messaging and be targeted at young adults, parents, and pharmacists. The binge drinking communications strategy will center on reinforcing responsible drinking behaviors such as pacing of drinks, alternating alcoholic and non-alcoholic drinks, etc.

Cory Farrugia, Channel account director, said, “The County has established aggressive goals in reducing behaviors attributed to opioid misuse and binge drinking. We look forward to creating campaigns that cut through indifference and make an individual carefully weigh the consequences of their actions, and follow through accordingly.”

In addition to working on these campaigns, the Channel team will also develop an overarching brand platform that encompasses all of the prevention programs overseen by the FCHD Behavioral Health Services division, including those aimed at reducing smoking and marijuana use.

About the Frederick County Health Department

The Behavioral Health Services of the Frederick County Health Department is committed to improve the health and well-being of Frederick County, Maryland residents through programs to prevent disease and illness, promote wellness and safety, and safeguard public health. The department offers resources and services to address substance abuse, mental health, recovery support, and smoking and tobacco cessation.

About the Channel team

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, the Channel team provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.