Channel Team to Develop PSA Campaign for Frederick County Health Department

County seeking to help residents suffering from pandemic-related stress

Washington, DC, September 8, 2020—Chief Creative Officer David Franek announced today that the Frederick County (MD) Health Department has assigned the agency to develop a PSA campaign with a wide range of communications that will publicize resources to address mental health conditions caused or worsened by the COVID-10 pandemic. The campaign will specifically focus on four areas: depression, alcohol and drug use, trauma, and suicide.

Franek said, “It’s no surprise at all that the pandemic is taking a toll on many individuals’ emotional wellbeing. We’re looking forward to being part of an effort that will hopefully reduce suffering and harm to others in households and communities throughout Frederick County.”

A theme line developed by Channel—“A Way Forward Together”— will be incorporated into a series of TV spots and other communications to be created by Channel. Each TV spot will focus on one of the conditions mentioned previously and will highlight a phone number to call for immediate help as well as a URL linked to a Channel-created microsite offering tips and guidelines for identifying and managing each of the four conditions. Other assets in the campaign include radio spots, social media ads, banner ads, outdoor billboards, newspaper ads and inserts, informational cards, and a brochure.

The “A Way Forward Together” campaign is the latest of many collaborations between Frederick County and the Channel team. In recent years, TDC has developed campaigns aimed at reducing binge drinking, opioid abuse, and youth tobacco/vaping use in the county, as well as increasing awareness of Medicaid eligibility among qualified residents.

About the Frederick County Health Department

The Frederick County Health Department is committed to protecting the health and wellbeing of Frederick County, Maryland residents through programs to prevent disease and illness, promote wellness and safety, and safeguard public health. The department also offers resources and services to address substance abuse, mental health, recovery support, and smoking and tobacco cessation.

About The Design Channel

With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.