Arundel Federal Savings Bank seeking to increase deposits and expand mortgage business further
Washington, DC, March 21, 2017—It was announced today by David Franek, president and chief creative officer of the Channel team, that Arundel Federal Savings Bank (AFS) has tapped the firm to develop campaigns for attracting new checking/savings account customers as well as new mortgage customers. Channel was chosen following its February 23rd presentation and an ensuing review and selection process involving several area marketing communications firms.
“We’re extremely pleased with the bank’s decision to work with us,” said Franek. “I believe our extensive experience in community bank marketing as well as our recommendations for a more engaging outreach to prospects worked in our favor. We’re looking forward to getting started with AFS as soon as possible.”
While AFS is the 26th largest mortgage loan producer in the nation, it has recently seen a slight drop in its customer deposits and is looking to reverse this trend as well as expand its mortgage lending business further. AFS and Channel are currently in discussions to finalize strategies and deliverables for a campaign addressing these issues. Proposed tactics include radio spots, newspaper ads, social media, banner ads, Facebook PPC, a landing page, and postcard mailings.
AFS is headquartered in Glen Burnie, MD and operates six branches in Anne Arundel County. It was founded in 1906 as Arundel Perpetual Building and Loan Association in Brooklyn, MD with a mission to finance homes for the local citizenry through savings dollars invested by the community. Today, AFS has assets of nearly $460 million, yet continues to pride itself on its personal and friendly service, conservative management style, and reputation as one of the region’s safest financial institutions.
With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, the Channel team provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.