Capitol Technology University Renews Branding Relationship with TDC

STEM-focused institution looks to evolve outreach to undergraduate prospects

Washington, DC, July 20, 2020—TDC President and Chief Creative Officer David Franek announced today that Capitol Technology University has agreed to extend its long-running engagement with the agency for a refreshed brand campaign. The assignment will focus on supporting undergraduate admissions and outreach aimed at rising juniors and seniors in high school and transfer students from surrounding community colleges interested in STEM education and careers.

“While Capitol has been a client for more than 10 years, we are always excited to embark on new branding assignments with them,” said Franek. “We look forward to continuing to be a creative resource for the immediate work ahead and beyond.”

The scope of the branding program will include development of a new campaign theme line and branded look-and-feel, which will be the creative foundation for direct mail, email templates, and collateral materials also to be designed by TDC. In recent years, TDC has developed branding platforms not only for Capitol undergraduate admissions, but also for the institution’s graduate programs and for the transition to its current name from its former identity as Capitol College.

About Capitol Technology University

Capitol Technology University is located in Laurel, MD and is the only independent institution of higher education in Maryland solely dedicated to education in engineering, computer science, and information technology fields. Founded in 1927, Capitol offers associate, bachelor’s, master’s, and doctoral degrees, as well as certificates in a wide range of STEM-related capacities.

About The Design Channel

With offices in Washington, DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.