Unique campaign for select STEM majors slated to run in late summer
Washington, DC, July 16, 2019—Capitol Technology University is renewing its engagement with TDC for student admissions marketing, announced David Franek, TDC president and chief creative officer. The work will continue to be based on the highly successful “Feed Your Geek” theme developed by TDC that has been the foundation for Capitol Technology University’s undergraduate recruitment materials in recent years.
Franek said, “The ‘Feed Your Geek’ messaging continues to resonate strongly with high school students who want STEM careers and seek an institution like Capital Technology University to give them the focused, highly specialized education that leads to significant job market advantages.”
The campaign, comprising student search mailers and follow-up emails, will reach prospective students in late August this year and will focus on six majors. These include Cybersecurity, Computer Science, Construction Management, Business, Engineering, and Unmanned Automation Technology. Updates to an ongoing ‘look book’ recruitment brochure will be included in the scope of work as well as a series of open house email invitations.
About Capitol Technology University
Capitol Technology Universityis located in Laurel, MD and is the only independent institution of higher education in Maryland solely dedicated to education in engineering, computer science, and information technology fields. Founded in 1927, Capitol offers associate, bachelor’s, master’s, and doctoral degrees, as well as certificates in a wide range of STEM-related capacities.
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