Making Sure Your Brand Always Puts Its Best Foot Forward
While you may have invested a significant amount of time and effort in developing a new brand identity for your organization, you need to resist the urge to immediately apply these to all of your marketing materials before you take one more critical step. Developing brand identity guidelines and standards will help ensure that your new brand platform is executed consistently by your staff as well as any external partners involved in your communications.
The parameters and particulars of your brand identity guidelines should include proper usage of your logo, messaging platform, color palette, typography choices, photo/image selection, and more. You can learn how to incorporate these elements into your own brand stewardship document and more in our free eBook “Brand Identity Guidelines.”