DealerOn engages TDC to produce extensive slate of web video promotions
Washington, DC, January 25, 2021—It was announced today by The Design Channel (TDC) that DealerOn, a website services provider to automotive dealerships across North America, has engaged the agency to create a bank of short web videos featuring promotions for Chrysler, Dodge, Jeep, and Ram dealers throughout the U.S.
“This is an exciting opportunity for TDC,” said Rachel Deutsch, TDC creative director. “It’s an ideal assignment for us to apply our expertise to a familiar retail sector. We’re pleased to establish this relationship with DealerOn and are eager to showcase our capabilities.”
The project will entail creating over 80 15-second videos from provided stock footage that highlight individual Chrysler Group models, such as Jeep Cherokee and Grand Cherokee SUVs, Ram 1500 pickup truck, and Chrysler Pacifica minivan. End cards for each video will feature individual dealer logos and various purchase incentives. Offers will include discounted lease rates, 0% financing, generous cash allowances, and more.
An initial bank of videos is scheduled to be completed and available to dealers by the end of February, with a second bank to be completed by the end of March.
Nevada-based DealerOn provides website and online marketing services for more than 3,000 auto dealerships throughout the U.S. and Canada. Founded in 2004, DealerOn gives dealer networks a responsive and convenient platform for promoting popular brand models and special offers, and ultimately driving more customer traffic to showrooms. It has 300-plus employees across the U.S. and has won numerous automotive marketing industry awards.
About The Design Channel
With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.