Association Extends Engagement with TDC for Upcoming Conference

The American Telemedicine Association looks to establish branding for 2018 EDGE event

Washington, DC, June 4, 2018—David Franek, president and chief creative officer of The Design Channel (TDC) announced today that the American Telemedicine Association (ATA) has assigned TDC to develop a brand platform for its fall EDGE conference. Earlier this year, TDC created a new brand approach for a wide spectrum of marketing materials for ATA’s main annual conference and tradeshow event.

“We’re thrilled to be working with ATA again,” said Franek. “The EDGE conference focuses on cutting-edge developments in telemedicine policy, practice, and advocacy, so we’re looking forward to bringing that out in the overall brand look-and-feel and various materials.” This year’s EDGE conference takes place September 26–28 in Austin, TX.

The EDGE branding, when finalized, will be applied to outbound marketing materials, including an event website, a prospectus, online and email graphics, direct mail, and other pieces, as well as to on-site collateral, such as signage, awards templates, attendee badges and materials, and more.

About American Telemedicine Association

The American Telemedicine Association is a non-profit association based in Washington, D.C. with a membership of more than 10,000 healthcare professionals and allied healthcare systems, companies, and agencies. It seeks to support and advance telehealth processes and technologies to improve the quality, equity, and affordability of health care around the world. Its annual conference and tradeshow, which celebrated its 25thanniversary in 2018, is the largest of its kind in the country.

About TDC

With offices in Washington, DC; Baltimore, Maryland; and Atlanta, Georgia, The Design Channel ( provides a full range of integrated creative services, including branding, marketing communications and advertising, digital content marketing, and broadcast and interactive media.