Association looks to upgrade user experience and content access on website properties
Washington, DC, January 3, 2022—TDC president and chief creative officer David Franek announced today that the Allergy and Asthma Foundation of America (AAFA) has chosen TDC to redevelop the organization’s two primary website properties. These include AAFA’s main site, aafa.org, which provides valuable education and content on living with and treating allergies and asthma, and kidswithfoodallergies.org, a division of AAFA focused on reducing the burden of food allergies on children and families.
“We are thrilled and honored to be selected by AAFA for this important assignment,” said Franek. “Millions are affected by allergies and asthma, and AAFA is the nation’s leading resource for information, community, and advocacy. The two sites are critically important destinations for allergy and asthma sufferers and their families, and we look forward to making these properties even more valuable, engaging, and accessible for their audiences.”
Initially TDC will conduct a discovery effort among AAFA board members, staff, regional and local chapter leaders, and consumer members to gain a thorough understanding of current perceptions surrounding the AAFA and Kids with Food Allergies brands and website user experiences. These insights will help inform high-level messaging, navigation, and site design.
The technical redevelopment work for both sites will comprise a comprehensive audit, site architecture assessments, migration of content, a new design look-and-feel, functionality enhancements, page templating, and wide range of other elements. The redeveloped sites are scheduled to launch by the end of May 2022.
About AAFA
Founded in 1953, the non-profit Allergy and Asthma Foundation of America is based in Arlington, Virginia and is recognized as the leading patient organization for people with asthma and allergies, and the oldest asthma and allergy patient group in the world. It provides education, community services, advocacy, and patient support for 50 million allergy and 25 million asthma sufferers in the U.S. through a national network of chapters and support groups. In addition, AAFA backs research for better treatments and a cure for asthma and allergies, and provides a certification program for asthma & allergy-friendly products.
About The Design Channel
With offices in Washington DC, Baltimore, and Atlanta, The Design Channel offers a full range of integrated creative services, including branding, marketing communications, advertising, content development, and broadcast and interactive media.