Wright Manufacturing is renowned as a pioneer in the lawn maintenance industry, with innovative commercial mowers that feature a stand-on design yielding remarkable agility, stability and operator comfort. So when the company wanted a new brand platform that was as groundbreaking as its mowers, it enlisted The Design Channel.
Instead of pursuing the traditional “brawn for the lawn” approach, we took a different tack. With images that placed Wright mowers in stunning natural settings, we highlighted the “beautiful” high performance qualities inherent in the mowers and the “pristine” results they deliver. This approach helped the brand not only stand out from the competition in print, direct mail, point of sale, collateral materials and on the web, but it boosted dealer volume and overall market visibility as well.