United Way of the National Capital Area (UWNCA) offers programs that give individuals and families in and around Washington, D.C. greater access to education, financial stability, and good health. The organization recently hired TDC to help it promote its “DoMore360” campaign, which focused on highlighting opportunities for volunteers and donors to engage in community programs more frequently and in more wide-ranging ways throughout the year.
To support “DoMore360,” we created a distinct brand identity, look and feel, and promise statement for the campaign’s materials. These materials included overview brochures, posters, coordinator guides, quick-start guides, nonprofit organization listing brochures, and other collateral. In addition, we created the visual direction for UWNCA’s 2015 Annual Report.