Uncommon Branding

Building a Brand that Separates You from the Crowd Exceptional brands draw deep loyalty and even fanaticism among their followers. They represent a perspective that touches upon an often unspoken value or belief—and provide the expression of that value or belief that an individual is proud to display or partake in. Think Apple, Tiffany, or […]

7 Steps to Building Your Brand

A Guide to Creating a Lasting Brand Once a term used almost exclusively in the marketing and advertising industry, branding is now a common term for everyone. And while branding is generally understood by anyone, what is far less known is how to actually build a brand. And even more scarce is knowledge of what […]

Content Marketing eBook

Content Marketing eBook

Content marketing is embraced by more brands today as a standard pillar in their marketing arsenal. But just what is content marketing? Is it the same as social media? What does it look like? How long has it been around? What kind of value does it deliver? What is it? A helpful way to understand […]

Brand Clarity

Brand Clarity eBook

Just about every company or institution today claims to have a brand. But what exactly is a brand? Simply put, a brand is the expression of an organization’s philosophy, culture, abilities and goals. Branded communications materials can announce or mumble, inform or confuse, delight or depress, stimulate or irritate, and make or break a sale. […]

Branding and Identity: An Overview Slide Presentation

Branding and identity: an overview of elements and principles Branding and identity are terms that are commonly tossed around in even casual conversation nowadays. But what exactly is branding? What can it do? What processes are involved in developing a brand? Do you know what it truly means? Contrary to popular belief, a brand isn’t […]

Destination Brand Building eBook

Destination Brand: Arriving at Better Solutions Developing a compelling destination brand for a region, county, city, or location-based attraction involves understanding factors that are different from those of a product or service. Characteristics such as historical landmarks, local customs, nightlife, and even weather can play major roles in determining how a destination is marketed. In […]

Branding for Independent Schools eBook

Tips for private and independent schools Independent schools enjoy a number of advantages over most standardized or public institutions. These include smaller classes, more personalized instruction, greater freedom to explore new subjects and experiences, a mission-driven culture, etc. Yet when it comes to developing—and creating consensus for—a brand persona, independent schools often face major challenges. […]

Branding Essentials eBook

Branding isn’t just a marketing industry term—it’s part of popular culture Anything can have a brand nowadays. Celebrities, sports teams, and even political leaders all tout their brands. However, effective branding is more than just a recognizable face or logo. It requires discipline and insight. No matter what is being branded, it’s important to remember […]

Branding for Banks eBook

Is Branding for Banks Really that Important? Ask a bank CEO to choose between budgeting hundreds of thousands of dollars for branding and hiring several new business development officers, and he or she will always go for the latter. Most bankers typically believe that their success is built exclusively on personal contact—there’s no way success […]

Positioning eBook

Positioning for better branding Before your ad, social media campaign, or website sees the light of day, there’s one that has to be set in stone. Your company or organizational positioning is the foundation for any marketing communications. It establishes what you do, who you serve, and what makes you unique—all things that define your […]