The Somerset County (MD) Health Department initiated a campaign called “Unmask Addiction” that was focused on one of today’s most pressing public health needs in communities across the country—slowing the spread of opioid addiction. It engaged the Channel team to refine the look-and-feel of the campaign and to extend its messaging in online channels to bring more attention and understanding to this health crisis.
We added professional refinements to the graphic presentation of the campaign and refreshed its website look-and-feel. In addition, we developed banner ads and social media messaging to drive more people to the campaign website, and assisted the client in better utilizing previously produced radio spots and video assets.