With its new VIRTEX clinical data registry, the Society of Interventional Radiology (SIR) had a powerful tool to advance quality, research, reimbursement rates, and overall practice performance for interventional radiology physicians and practices everywhere. To help build awareness, interest, and sales leads, SIR turned to TDC to develop a brand identity and marketing communications assets.
After conducting a series of interviews with various stakeholders, we created a logo, a brand look-and-feel, a value proposition, messaging platform, and tagline. These established the foundation for print ads, email templates, banner ads, and a variety of other creative executions.