Safe Routes to School

Safe Routes to School (SRTS) is a national program dedicated to fostering and promoting safe, healthful, and convenient pathways for children to bike and walk to school on a regular basis. Its aim is to help address alarming trends toward childhood obesity and inactivity, reduce traffic congestion around schools, and improve air quality.

TDC created a range of collateral materials for the Virginia Department of Transportation to raise awareness of SRTS programs in Virginia public school districts. Our work included a booklet highlighting the impact and ongoing success of SRTS initiatives; a Crossing Guard Appreciation campaign comprised of posters, flyers, and certificates; and National Bike to School Day promotional materials that included flyers, posters, banners, and stickers.