Point Lookout Resort

Erickson Communities develops senior living properties across the country. After purchasing and redeveloping a retreat property as a resort and conference center called Point Lookout, it looked to TDC to position and market the facility as a desirable destination for vacations and business meetings.

We worked with Erickson to create a wide array of materials, including a new brand identity package, print ads, a brochure, an email campaign, radio spots, a video, a Grand Opening invitation, and various collateral pieces. Erickson reported that our work was a significant factor in increasing the visibility of Point Lookout and securing bookings that eclipsed first-year expectations.